Learn to Start Market-Ready Certification™
Serving the demands of 21st-century Markets
The future of jobs market for students entering kindergarten will look very different than the market graduates are entering now. Learn to Start Market-Ready Credentials have been engineered over a decade of learning, iterating, and executing, to ensure students are prepared with the employability skills necessary to enter, and add value to, emerging industries – both for today and the unpredictable future ahead.
Introducing IAMR™ Technology
Instructors can execute ongoing formative performance testing over time using a highly unique proctoring system inside their IAMR technology.
The Startup Studio has invented a transformative, comprehensive, and holistic system of formative assessment using our patent pending, proprietary IAMR technology, making submission and assessment of market-readiness seamless for both Learner and their LTS Instructors.
Proof of Self Inside A Beautifully Designed Digital and Verifiable Portfolio
Using this transformative assessment system, paired with the Learn to Start model of development, we make it possible for students to discover what it truly means to become Market-Ready.
That means developing proof of skills that correlate directly to employability, free agency, and ultimately, earning power, and all represented inside a powerful and sharable digital portfolio.
TWO STACKABLE MARKET-READY CREDENTIALS
A LEARN TO START MARKET-READY STUDENT SUBMITS STANDARD OF PROOF, OVER TIME, FOR 20 HIGHLY DEMANDED EMPLOYABILITY SKILLS
The Startup Studio created, implemented, and maintains the Learn to Start Model. This model provides education a transformative solution to drive change and develops students highly capable of attaining certification through the Learn to Start Market-Ready credential system.
Market-Ready Certification 1: Competitive Entry Level Employability
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1TIME MANAGEMENTThe learner values their time and the time of others by efficiently balancing priorities to meet deadlines and expectations.
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2STRUCTURED PROBLEM SOLVINGThe learner utilizes the process of iterative solution creation.
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3PUBLIC SPEAKINGThe learner demonstrates their believability, credibility, and charisma to an audience.
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4ADAPTABILITYThe learner embraces both failure and change as they approach their work and collaborates effectively with others.
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5LEARNING AGILITYThe learner develops sustainable habits and takes advantage of opportunities to obtain knowledge and grow their skill base.
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6RESEARCH LITERACYThe learner can discern between reliable and unreliable sources and consults and corroborates with a variety of sources when determining answers and taking actions.
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7COMPREHENSIONThe learner is able to clearly understand and process the information they are consuming.
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8INNOVATIONThe learner recognizes and deploys the power of creative thinking as they seek alternative solutions.
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9PROJECT MANAGEMENTThe learner exercises leadership skills to construct and execute according to a timeline of actions to create a solution.
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10SELF-DISCIPLINEThe learner is in control of their work habits and holds themself personally accountable for their actions and results as they lead themselves first.
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11RISK TAKINGThe learner takes advantage of opportunities despite the possibility of failure.
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12INFLUENCE & COLLABORATIONThe learner commands their own expertise and collaboratively works with others to achieve goals.
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13DIGITAL ETIQUETTEThe learner understands appropriate behavior when engaging with digital mediums.
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14COMMUNICATION ACROSS MEDIUMSThe learner expresses themself and their ideas in the context of specific mediums.
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15PROACTIVITYThe learner is prone to action and leadership rather than reaction as they move to achieve their goals.
Market-Ready Certification 2: Competitive Project Management Employability/Self-Employment
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16DATA ANALYSISThe learner competently gathers relevant data and applies it to solution creation.
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17DIGITAL LITERACYThe learner efficiently uses technology to search and evaluate data, and communicate value and execute on solutions.
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18CONFLICT MANAGEMENTThe learner recognizes the importance of feedback and directly communicates with peers, team members, and mentors to resolve issues.
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19FINANCIAL LITERACYThe learner makes evidence-based decisions concerning their personal and professional finances.
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20MODELINGThe learner creates processes for thinking and understanding solutions.
Solving for a Global Problem
Impact of the Worldwide Skills Gap
Source: Instride.com
Stacking the Learn to Start Market-Ready Certification Up Against Current Market Demanded Skills
According to Indeed.com’s Most Demanded Soft Skills in the Workplace 2020 Report
Skills | Learn to Start |
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Communication | |
Adaptability | |
Team player | |
Detail-oriented | |
Problem-solving | |
Work-ethic | |
Creativity | |
Time-management | |
Interpersonal | |
Leadership |
According to World Economic Forum’s Future of Jobs Report: Top Skills 2025
Skills | Learn to Start |
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Analytical thinking and innovation | |
Active learning and learning strategies | |
Complex problem-solving | |
Critical thinking and analysis | |
Creativity, originality and initiative | |
Leadership and social influence | |
Technology use, monitoring and control | |
Technology design and programming | |
Resilience, stress tolerance and flexibility | |
Reasoning, problem-solving and ideation |
Looking Closer - Learn to Start outcomes Align Perfectly with Market Demands
Adobe’s In-demand skills you need to get hired in 2022
Skills | Learn to Start |
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Data Science: Creativity, Time management, Proactivity, Project management, IT automation, Data analysis and statistics | |
Engineering: Strong, active communication, Adaptability, Creativity, Project management, Software development, Product management | |
User Experience: Adaptability, Compliance and self-discipline, Virtual presence etiquette, Writing, IT automation, AI | |
Workplace Diversity: Virtual presence etiquette (on virtual calls: Zoom, Teams, etc.), Conflict management, strong, active communication, Data analysis, AI, Video and audio production | |
Digital Content: Creativity, Proactivity, Time management, Project management, Graphic design, Data analysis and statistics | |
Business Development and Sales: Conflict management, Project management, Data analysis and statistics, Graphic design | |
Education: Strong, active communication, Creativity, Virtual presence etiquette, Data analysis and statistics, Project management, Graphic design | |
Mental Health: Creativity, Conflict management, Digital marketing, Sales, Project management | |
Professional Coaching: Strong, active communication, Conflict management, Project management, IT automation, AI |
McKinsey Research’s 56 Foundational skills that will help citizens thrive in the future of work
Cognitive Skills | Learn to Start |
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Critical thinking: Structured problem solving, Logical reasoning, Understanding biases,Seeking relevant information | |
Planning & ways of working: Work-plan development Time management and prioritization | |
Communication: Storytelling and public speaking, Asking the right questions, Synthesizing messages, Active listening | |
Mental Flexibility: Creativity and imagination, Translating knowledge to different contexts, Adopting a different perspective, Adaptability, Ability to learn |
Self-leadership Skills | Learn to Start |
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Self-awareness and self-management: Understanding own emotions and triggers, Self-control and regulation, Understanding own strengths, Integrity, Self-motivation and wellness, Self-confidence | |
Entrepreneurship: Courage and risk-taking, Driving change and innovation, Energy, passion and optimism, Breaking orthodoxies | |
Goals Achievement: Ownership and decisiveness, Achievement orientation, Grit and persistence, Coping with uncertainty, Self-development |
Interpersonal Skills | Learn to Start |
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Mobilizing Systems: Role modeling, win-win negotiations, crafting an inspiring vision, organizational awareness | |
Developing relationships: Empathy, Inspiring trust, Humility, Sociability | |
Teamwork Effectiveness: Fostering inclusiveness, Motivating different personalities, Resolving conflicts, Collaboration, Coaching, Empowering |
Digital Skills | Learn to Start |
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Digital fluency and citizenship: Digital literacy, Digital learning, Digital collaboration, Digital ethics | |
Software use and development: Programming literacy, Data analysis and statistics, Computational and algorithmic thinking | |
Understanding digital systems: Data literacy, Smart systems, Cybersecurity literacy, Tech translation and enablement |
Developing Future-Proofed Students
According to Adobe's In Demand Skills 2022 Report: How to grow skills and get hired
Diversify Your Knowledge
Learn to Start builds a diversity of essential skills in students to ensure they are highly marketable, adaptable and prepared to function in unpredictable markets with a high level of agency.
Expand Your Hard and Soft Skills
Learn to Start allows students to identify their strengths and weaknesses and become intrinsically motivated to build portfolios that prove they have mastered both the soft and hard skills that are aligned with their passions, interests and capabilities.
Prepare While Getting an Education
Learn to Start has been invented to integrate directly into the current system of traditional K-20 education to ensure every student we serve is becoming aligned with 21st-century markets from day one. We call this K-Market™.
Ready Your Portfolio
Learn to Start students build powerful proof-of-self inside their sharable digital portfolio.
Step 1
Be enrolled in a secondary or post-secondary institution offering Learn to Start or equivalent programming
Step 2
Be subscribed on the Learn to Start Learner Platform powered by The Startup Studio.
Step 3
For secondary, participate in a minimum of one year (150 hours) of Learn to Start or equivalent instruction per certificate. For post-secondary, a minimum of one semester (75 hours) of Learn to Start or equivalent instruction per certificate.
Step 4
Complete Proof of Work for all skills inside the student’s IAMR Platform and signed off by a secondary or post secondary instructor as ready for submission.
Certification is issued by The Startup Studio’s Issuance and Auditing Department upon their final review and assessment of proof of work inside each student’s IAMR.
ATTAINING MARKET-READY CERTIFICATION
Learn to Start students, and students working inside of programs of equivalent standard, are empowered to bring their issued certificates to the markets where they can claim real market-readiness with confidence. To attain certification a student must…
Step 1
Be enrolled in a secondary or post-secondary institution offering Learn to Start or equivalent programming.
Step 2
Be subscribed on the Learn to Start Learner Platform powered by The Startup Studio.
Step 3
For secondary, participate in a minimum of one year (150 hours) of Learn to Start or equivalent instruction per certificate. For post-secondary, a minimum of one semester (75 hours) of Learn to Start or equivalent instruction per certificate.
Step 4
Complete Proof of Work for all skills inside the student’s IAMR Platform and signed off by a secondary or post secondary instructor as ready for submission.
Certification is issued by The Startup Studio’s Issuance and Auditing Department upon their final review and assessment of proof of work inside each student’s IAMR.
GOING BEYOND CERTIFICATION
THE NEW STANDARD IN CREDENTIAL VERIFICATION
Introducing Novae 360 – A Web 3.0 Skills Verification Blockchain Solution

Market-Ready Skills Authenticated and Stored in the Blockchain
Novae 360 empowers industry to have the final say when it comes to endorsing students as market-ready using their web 3.0 blockchain solution.